In 2018 TRIUMPH celebrates “Spirit of ’59”, an international communication project inspired by the birth of Bonneville, which has always been a style icon of the Hinckley House.

ISM receives the task of developing the concept for Italy and producing the entire presentation event to the press. In three days, more than 90 automotive journalists are hosted in a location on the banks of the Arno river in Florence. The venue is privatized for the occasion and becomes an operational base camp for the Classic range test drives.