Trade Incentive Hugo Boss Eyewear

Safilo Group
Hugo Boss Eyewear
2010 - 2015

Our responsibilities

Strategy and coordination Media relations Sports Marketing Visual Design Events management Production support

On behalf of Safilo Group and  in co-operation with HUGO BOSS and Alex Thomson Racing, ISM organises and manages trade incentive services dedicated to key markets in Italy, Germany, Spain, France, UK, nordic, USA and Canada.

New York (2010 e 2014), San Francisco (2013),  Naples (2010-2015), Ibiza (2010), Copenhagen (2011), Barcelona (2011), Lisbon (2013), Palma de Mallorca (2015) are the chosen destinations.

ISM manages all the logistics organization in terms of travel, accommodation and all local activities. On site presence to support and handle the guests. The programme includes the meeting with Alex Thomson and the team and a sailing experience on board.

The Safilo Group is a market leader in the eyewear market with property collections and licenses on an international level. Amongst these, Hugo Boss, the German fashion brand present in several sport marketing domains as tennis, golf, formula 1 and Sailing of course.

Safilo appointed ISM to develop and handle a promotional project for consumers and an incentive programme for his Top Clients, around the HUGO BOSS Imoca 60′ yacht and the British skipper Alex Thomson.