NESPRESSO TASTING TOUR
Strategy and coordination Events management Staff Strategic partnership Production support Visual Design
On behalf of Nespresso Italiana, ISM studies and develops in partnership with pianoB a new way of direct contact able to meet target and reference audience in places and moments of maximum attendance.
Rapid activation, versatility, self-sufficiency and ease in authorization issues are the aspects that make the project a winning choice.
A bar counter equipped with Nespresso machines on board of BMW i3 all-electric, based on the image proposed by the company in its Boutiques, circulates among people to promote Brand and product experiences in an unusual, captivating and effective way.
In October 2017 a first test phase was concluded in Milan, Turin, Bologna and Rome. The project is realized with the collaboration of BMW Italia in full respect of the principles of sustainable mobility.
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