NESPRESSO CHILL OUT YOUR SUMMER
Strategy and coordination Events management and production Logistic Staff Strategic Partnership
On behalf of Nespresso Italiana, ISM studies and develops in partnership with pianoB agency a new method of direct contact able to meet target and reference audience in places and moments of maximum attendance.
The limited edition capsules launched by Nespresso in the summer of 2018 inspired the creation of two bikes moving in the streets of Milan and Rome for a tasting tour of the summer recipes.
An unusual, captivating and effective way to promote Brand and product experiences in line with the image proposed by the company in its Boutiques. In July 2018 a first test phase was concluded in Milan and Rome with the installation of the bikes at the Flagship Store in Milan.