Manolo e l’arrampicata moderna


Artime
Sector Sport Watches
1990/1998

Our responsibilities

Strategy and coordination Media relations Sports Marketing Visual design Events management Production support

Maurizio Zanolla da Feltre, known as Manolo, is one of the first and most emblematic Italian free climbers. He has successfully opened many new routes on the Dolomite range and has been able to achieve technical results that were once inconceivable.

Manolo was the first athlete of the Sector Team to be at the center of television advertisement fully produced by ISM. In 1991 Manolo climbed the top 100 Italian monuments during the popular television series “Piacere RAI Uno”.

ISM supported the athlete, coordinated his initiatives and relations with other sponsors, conceived and produced graphic & audiovisual materials, developed the merchandising while at the same time managing Media and Public Relations in Italy and abroad.

In 1987 Artime had a turnover of 10 billion Lira and the company commissioned ISM a study to determine the positioning of the Sector brand.The extreme sport genre was fertile ground for the No Limits phenomenon. Low investment levels, no competitors of note and events with a strong Media impact.

ISM was in charge of sports marketing, Media relations, events and the company’s special initiatives. In 1998 at the end of its association with ISM, Artime had a turnover of over 300 billion Lira and Sector was the leading brand in the watch industry in Italy