HUGO BOSS EYEWEAR TRADE INCENTIVE
Sport Marketing Strategy and coordination Visual Design Events management Production support
On behalf of Safilo S.p.A. and in collaboration with HUGO BOSS and Alex Thomson Racing, ISM organizes and coordinates the actions of a new trade incentive dedicated to key markets in Germany, UK, Italy, France, Nordic, USA and Canada. New York and the island of Sylt in Germany are the chosen destinations for 2016.
ISM manages guest logistics in relation to travel, transfers, accommodation and on-site activities. ISM is also present on site to support and follow guests for the duration of their stay. The program includes, among other things, the meeting with Alex Thomson and his team and the sailing on board the IMOCA 60 HUGO BOSS. The Safilo Group is a leader in high range eyewear and at the world’s top in the field of glasses, sunglasses and sport eyewear. Safilo markets its own-brand collections and licensed lines on the world market. These include HUGO BOSS, a German brand operating in the fashion industry, which is responsible for several sports marketing projects in areas such as football, golf, tennis, F1 and sailing.
Safilo asks ISM to design, develop and manage both a promotion project for consumers and an incentive for the best trade, taking advantage from the program of institutional events and regattas built around the IMOCA 60 HUGO BOSS boat and the figure of his skipper Alex Thomson.