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Promoted by Gatorade, the “G Force” project is dedicated to the best 35 youth amateur football academies in the Milan area. The purpose of the G Force team is to provide useful tools to improve performances at a competitive level by informing and educating athletes, technicians, trainers and managers on the importance of proper hydration before, during and after competitive sport activity.

Gatorade has presented to the selected academies an innovative partnership that could go beyond the classic sponsorship and give birth to a real collaboration. The academies participating in the project were able to purchase quality technical equipment through the creation of an e-commerce dedicated web-site receiving the product supply for the entire season.

The young athletes of the soccer schools have participated in targeted athletic tests organized in two different periods of the season and took part in training sessions on the hydration topic.

ISM has been involved since the development phase of the project and has been active in every moment: training meetings organization, tests coordination, communication deals, productions and partnerships management.