The Italian Championships of Olympic Classes
Strategy and coordination Media relations Production support
The Italian Championships of Olympic Classes (Formia, 23-26 September 2010) saw the participation of 436 sailors that, on board 305 boats, gave life to spectacular races on the six sailing areas located on the Gulf of Gaeta.
Athletes from all over Italy have been competing for national titles in the Laser Standard, Laser Radial, Finn, 49er, Elliott 6m, Star, 470 men and women, RSX men’s and women’s sailing boards and 2.4 mR.
On the occasion of the Championships, RAI (Federation media partner) has dedicated a one hour live from Formia on the Sport 1 channel, led by Giulio Guazzini probably the most credited Italian sailing journalist. ISM was responsible for coordinating the live broadcast and an important part of the contents proposed.
ISM collaborates with the Italian Sailing Federation since March 2009 dealing with: managing relations with national and international press, producing content for the website www.federvela.it, co-ordinating video and photographic production services, co-ordinating participation in trade fairs , developing and managing relations with sponsors and partners of the Federation.