BMW@MAXXI “FOR YOUR EYES ONLY”
Strategy and coordination Events management and production Logistic Staff Strategic Partnership
To communicate the partnership with the Arts Museum of XXI Century in Rome (MAXXI), BMW commission to ISM the creation of a private event for 500 selected guests.
ISM takes care of the integral production of the event, of the relationships with the MAXXI Foundation, of all the installations and services, of the realization of an audiovisual performance created by an international light-designer team, of the coordination of the invitations organized by 3 PR agencies.
During the evening guests have the opportunity to admire in “international premiere” the latest jewel of BMW still not on the market, exposed in a protected area, set up in the museum spaces away from prying eyes, the Closed Room.