BMW Sailing Cup International


Our responsibilities

Strategy and coordination Media relations Sports Marketing Visual Design Events management Production support

The BMW Sailing Cup International Final is an international event organized by the BMW Group and reserved for non-professional sailors. Every year takes place in a different country and Portoroz (Slovenia) hosted the 2013 final from 28th May to 1st June. The previous Cup were in Valencia (Spain) 2007, Dubai 2008, Malcesine (Italy) 2009, Auckland (New Zealand) 2010, Cascais (Portugal) 2011 and Istanbul (Turkey) 2012.

Six crews represents Austria, Germany, Italy, Portugal, Romania and Turkey. Each crew has obtained the right to participate by winning the qualifications of the respective countries. Three intense days of regattas are organized in the splendid setting of the Piran Gulf.

ISM Italia takes care of the sports marketing activities related to the project, the coordination, the entire technical and logistic organization, the fittings, the support productions and the relationships with the operators and the involved bodies, all under the direction of BMW Group.