BMW Sailing Cup 2008

BMW Group Italia
Trapani (Italy)

Our responsibilities

Strategy and coordination Media relations Sports Marketing Visual design Events management Production support

BMW Sailing Cup is an amateur non-professional Match Race competition where 12 teams, representing twelve Italian BMW dealerships, face off at sea. There are 5 people in each team.

This event was organized by the BMW Match Race Academy, the Yacht Club Italiano and the Trapani Match Race Association, under the aegis of the City and Province of Trapani, Sicily.

ISM was in charge of strategic coordination, all logistics, liaised with public authorities and was responsible for national and international Media relations. In addition to the above ISM was tasked with overseeing all visual design aspects and video & photo production.

In 1996 BMW Italia had entrusted ISM with communicating the Lifestyle collection, which included bikes, clothing apparel and exclusive accessories. The overall objective was create on-going connections with extra-sector Media to secure editorial coverage in the fashion, trend and society columns.

Years later, through ISM, these freshly built connections were put to use in launching the new MINI and promoting BMW Group projects which fall beyond the traditional financial and product areas of communication.