BMW Progetto SciAbile
Media relations Events management Production support
For a long time BMW Italia has been committed to backing social outreach programs. In this context it has chosen to sponsor ”Progetto SciAbile”, free skiing courses for the physically challenged with Motorsport Champion Alex Zanardi and Ski Champion Christian Ghedina officially endorsing the event.
This initiative first kicked off five years ago and to date ”Progetto SciAbile” has totaled 3000 hours of skiing lessons reaching 300 physically challenged people. The local and national Media coverage attest to the success and worthiness of this program.
ISM managed logistics during the media on-site tour while coordinating local and national Media relations. ISM Italia also organized all support video and photographic production.