BMW Italia
Versilia - Italia

Our responsibilities

Strategy and coordination Visual Design Events management Staff Digital booking

BMW Italia assigns to ISM the conceptual development, production and coordination of the BMW Luxury Excellence Pavilion, an evocative point of visibility of the Brand inspired by exclusivity, design and luxury. Over 600 square meters of exhibition and entertainment on the Versilia seafront open to the public every day from the 7th to the 31th July 2017.

At the Pavilion it is possible to admire the only existing prototype of the BMW 8 Series Concept, the i8 Memphis Style and to perform road test drives with the BMW Luxury range;  7 Series, 6 Series, BMW i8 and BMW i3 with the assistance of professional instructor pilots. For the project ISM selects and coordinates prestigious partners with the collaboration of whom it gives life to a continuous program of events dedicated to the public and to selected guests. Some of the selected Partners are: Nautor’s Swan, Nespresso, Vitale Barberis Canonico, Versilia Beach Club, Nardini Design, Belmond Villa San Michele, Davidoff Cigars, Bowers & Wilkins, Pommery, Audemars Piguet.

During the project, BMW golf enthusiasts have the opportunity to participate in one-day clinics, developed and conducted by Donato Di Ponziano, a reference point for national and international golf training as well as technical commentator of the most important golf events of the SKY network.